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A brick-and-click retailer in the Northwest United States wanted to identify which of several print publications would work best for an upcoming campaign.
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Coupon code tests (across multiple media outlets) leading up to the sale helped optimize the campaign.
Coupon codes may also be used to create relative comparisons or baselines when your goal is not necessarily immediate profit from individual sales.
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For each site, your marketing team develops a specific coupon code that is logically connected to the banner ad content.
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When you associate a specific coupon code with a specific tactic or even a specific website, you can measure that tactics or websites performance in the campaign.